Red Bull

Powering Flight Through Performance

Overview

In collaboration with Red Bull and Peloton, we played a key role in delivering a large-scale, documentary-style production centred around an ambitious challenge: could a professional cycling team generate enough power to launch a glider?

Blending elite sport, engineering, and storytelling, the project pushed the boundaries of what performance content can be.

The Challenge

This was more than a typical branded film—it was a complex, multi-layered production involving high-level athletes, technical systems, and a concept that needed to feel both credible and cinematic.

The content needed to:

  • Clearly communicate a technically complex challenge

  • Match Red Bull’s high production standards and visual identity

  • Maintain energy and clarity across a long-form, YouTube-first format

Our Role

We were deeply embedded across the production and post-production process, contributing at multiple stages:

  • Motion & Graphics: Designing and delivering all on-screen graphics to help explain the mechanics, data, and scale of the challenge

  • Edit Support: Supporting the edit to ensure pacing, clarity, and narrative flow remained strong throughout

  • Visual Storytelling: Enhancing key moments through graphics and structure—bridging the gap between technical detail and audience understanding

Our work was central to making the concept not just visually engaging, but instantly understandable.

The Outcome

The final film is a bold, high-impact piece of content that captures the intersection of human performance and innovation—delivered at the scale and quality expected of Red Bull.

  • A compelling long-form YouTube documentary

  • Clear communication of a complex, data-driven challenge

  • A seamless blend of sport, storytelling, and science

Closing Thought

This project demonstrates the power of great storytelling in high-performance environments—where creativity doesn’t just support the idea, it makes it possible to understand and feel.

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