Arsenal F.C.

Arsenal FC is at the forefront of women’s football in the UK, with a growing fan base and increasing visibility in the Women’s Super League. However, the club faced a challenge: converting attention into actionable ticket sales—especially for hospitality offerings, which require a more premium, tailored message.

‍The Solution

I partnered with the Arsenal marketing team to design and produce a series of bespoke animated assets that could scale across multiple formats and placements—from paid Instagram Stories to digital billboards at key transport hubs.

The animations were crafted to reflect:

• The energy and dynamism of the players

• The prestige of matchday at Emirates and Meadow Park

• The exclusivity and experience of hospitality packages

Assets were optimized for:

• Paid Social: Instagram, Facebook, Twitter/X, TikTok‍

• OOH Advertising: Digital screens in stadium vicinity, London Underground, and high-footfall zones