Glenmuir

Glenmuir is one of golf’s most prestigious and historic apparel brands—synonymous with craftsmanship, tradition, and British elegance since 1891. As the brand continues to modernize and appeal to a new generation of golfers, they needed to tell their story in a way that resonated with both loyal customers and first-time visitors.

The brief was clear: create a timeless yet modern animated series that captures Glenmuir’s journey—from its humble beginnings in Lanark, Scotland, to its status today as an iconic name in golf apparel.

I designed and produced a series of bespoke animated videos that visually narrate Glenmuir’s storied past, weaving in key milestones, craftsmanship details, and cultural moments that define the brand’s DNA.

The animations were designed to live across:

• Website landing pages (e.g., About, Heritage, Product Origins)

• Social media platforms (Instagram, Facebook, LinkedIn)

• B2B presentations and retail partner assets

Each frame was crafted to echo the timeless quality of Glenmuir’s garments—focusing on texture, legacy, and authenticity.

The Final Result

Grabbing the consumer’s attention isn’t enough; you have to keep that attention for at least a few seconds. This is where your benefits come into play or a product description that sets your offer apart from the others.